Having come to a conclusion that I should have reached several weeks ago, I am in need of fundamentally altering the Big Picture that I have thus far created. It seems that nothing in the behavioral change campaign I designed had anything to do with TFA's core competence. Seemed like a good idea at the time, but...
I think I have two options here.
1. Keep the same basic structure and change the Fundamental Entity to New York Public Schools
2. Keep TFA as the FE and change the goals of the marketing strategy to something like corps member recruitment, which would be more in line with TFA's competencies and model for change
Frankly, I think it would be easier to keep TFA and go with the recruitment campaign. Having invested a good deal of creative thought already on how to mount a campaign directed at schoolchildren, however, I am going to change my FE and hope that I can make some sense out of the rest of the campaign.
I think it makes sense to change the FE - how will this affect your variables? Will you be able to compete on the same main variable?
ReplyDeleteIf you can, it seems like you might be able to retain a lot of the work you already did. Sorry it had to change so late!
If you changed your FE to NY Public Schools, where would the funding for the campaign come from? And who would administer the changes you want to happen? Your campaign depended a lot on the man power of TFA, so would it be to teach those teachers something? Or still for the students?
ReplyDeleteWeird, I wrote a comment and then it didn't come up.
ReplyDeleteAlso, if you do decide to stick with TFA instead of switching to the schools (since I assume they have even less funding to work with), then your campaign can focus on teaching TFA certain skills, or recruiting better candidates with more diverse experience.