I've re-thought my Source of Volume and decided that a Stimulate Demand strategy is more effective and allows me to identify my category more effectively as inner city education.
Doing so should permit me to construct a marketing strategy that more accurately represents the competitive landscape in trying to convince kids that education is a top priority.
I also revised TFA's core competence a bit, including as one of their competences skill at database development and analysis leading to a strategic asset of improved process design and augmented insights about how to boost test scores.
While the campaign I am outlining makes sense for TFA to pursue, on some level I am outlining a campaign for TFA on behalf of the education system in general. This realization leads me to question whether my fundamental entity might need to be expanded.
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